by Frank Scotti, Creative Director
1.2 billion mobile users worldwide. 8.4% of website hits come from mobile devices now. In the U.S., over 25% of mobile web users only use mobile devices to access the internet. As these numbers increase by double digits, marketers are rapidly trying to offer a better mobile experience. This includes optimizing a website for mobile use.
But Frank, you say, I have a website and it works on mobile devices. Just because a website can be viewed on a mobile device doesn’t mean it is optimized for mobile use. Other very important issues should be considered, such as menu optimization, screen size, resolution, page size, file compression and download speeds, contrast and color schemes and more.
We are beginning to hear terms like “responsive” programming, or “adaptive” websites. This is a purposeful style of programming designed to automatically optimize a website for the best mobile viewing and user experience. The benefit of this type of programming is that businesses do not need to develop and maintain two or more websites, one for desktop (full version), one for mobile devices, and possibly one for tablets.
This website demonstrates responsive web design nicely. http://ow.ly/eJYT3