Category Archives: Being Frank…

Being Frank On Their Experience

Posted on February 2, 2012 by whizbangideas

by Frank Scotti, Creative Director Too much advertising these days seems to be about the product or service and about the people who bring you these products or services. We used to believe that marketing to consumers was about creating … Continue reading →

Posted in Being Frank... | Tagged Advertising, Central Coast advertising, creativity, Experiences, frank scotti, san luis obispo, san luis obispo advertising, san luis obispo marketing, whizbang | Leave a comment

Being Frank On Taking a Face-plant

Posted on January 5, 2012 by whizbangideas

by Frank Scotti, Creative Director It is becoming rare these days that a company will send you to their website. More and more we are being asked to visit them on Facebook. This is a good tactic if properly thought … Continue reading →

Posted in Being Frank... | Tagged Facebook, Facebook strategy, frank scotti, san luis obispo advertising, san luis obispo marketing, social media strategy, whizbang, Whizbang Ideas, Whizbang marketing firm | Leave a comment

On Personal Branding

Posted on November 17, 2011 by whizbangideas

by Frank Scotti, Chief Idea Officer Branding isn’t just for companies anymore. As we become hyperconnected to the other two billion people online, it is becoming harder and harder to grab and keep an audience. And isn’t that what … Continue reading →

Posted in Being Frank... | Tagged frank scotti, online branding, personal branding, san luis obispo advertising, san luis obispo marketing, taglines, whizbang, Whizbang Ideas, Whizbang marketing firm | Leave a comment

Being Frank on “i”

Posted on October 12, 2011 by whizbangideas

(This post was written one week before the passing of Steve Jobs) by Frank Scotti, Chief Idea Officer It may be a futile statement, but I’d like to be the first one to officially declare the “i” movement retired. I’m … Continue reading →

Posted in Being Frank... | Tagged Apple, frank scotti, san luis obispo, san luis obispo advertising, san luis obispo marketing, Steve Jobs, whizbang, Whizbang marketing firm | Leave a comment

Being Frank On Apps

Posted on September 14, 2011 by whizbangideas

I talk a lot about experiential marketing and the new socialtainment environment in which we live in today. I’ve also talked about the misuse of technology for technology sake. It’s time I point out the same for apps. As of … Continue reading →

Posted in Being Frank... | Tagged frank scotti, iPhone apps, phone applications, san luis obispo marketing, Whizbang Ideas, worst iPad apps, worst iPhone apps | Leave a comment

Being Frank on You Versus the Consumer

Posted on August 11, 2011 by whizbangideas

by Frank Scotti, Chief Idea Officer Have you seen that ad with a big face of the trial attorney on it? I thought to myself, wow, that guy has really nice skin. But I don’t select an attorney based on … Continue reading →

Posted in Being Frank... | Tagged Advertising, company advertisements, frank scotti, marketing, san luis obispo marketing, social media, Whizbang Ideas, whizbang marketing | Leave a comment

Being Frank on Entrepreneurs

Posted on June 14, 2011 by whizbangideas

In case you haven’t taken advantage of your unemployment time off and read the business pubs and news networks, they are all running articles about the new state of entrepreneurship. Fox News recently reported that the recession has taught our … Continue reading →

Posted in Being Frank... | Tagged entrepreneurs, frank scotti, san luis obispo marketing, Whizbang Ideas, Whizbang marketing firm | Leave a comment

Being Frank on Acronyms

Posted on April 8, 2011 by whizbangideas

By Frank Scotti, Chief Idea Officer Going through the naming process of a new venture? May I suggest before you decide on a winner, you to take a look at what acronyms (or initialisms) the words you choose might create? … Continue reading →