Category Archives: Being Frank…

On Being Where the Puck is Going

Posted on February 9, 2011 by whizbangideas

By Frank Scotti, Chief Idea Officer Now that football is over, I can pay a little more attention to hockey.  Wayne Gretzky once said, “Skate where the puck is going, not where it has been.” I’ve been reading the book … Continue reading →

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Being Frank on Taking Risks

Posted on January 10, 2011 by whizbangideas

by Frank Scotti, Chief Idea Officer We, at Whizbang, are known for taking risks that lead to greater rewards.  And as we know, risks sometimes lead to mistakes and failure. I’ll be the first one to tell you that making … Continue reading →

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Being Frank on Advertising Gone Bad.

Posted on December 8, 2010 by whizbangideas

by Frank Scotti, Chief Idea Officer My drive to San Luis Obispo from Templeton is usually relaxing and enjoyable. I shoot up the 101 north, passing cattle grazing on the open ranches to the west. I visually check in with … Continue reading →

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Being Frank On Listening

Posted on November 4, 2010 by whizbangideas

by Frank Scotti, Chief Idea Officer I have learned a lot about the importance of listening lately. For example, I’m always so eager to tell my kids what to do every day after school (force of habit) that I never … Continue reading →

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Being Frank On User Experience.

Posted on October 11, 2010 by whizbangideas

by Frank Scotti, Chief Idea Officer User Experience. What is it? What does it mean? A website’s success hinges on one thing…how the user perceives it. The user experience. Do I understand where I am? Do I like what I … Continue reading →

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On Being an Expert

Posted on September 1, 2010 by whizbangideas

by Frank Scotti, Chief Idea Officer It’s pathetic that people with little or no actual helpful knowledge or beneficial experience in their field will label themselves an “expert,” with the sole intention of personal and financial gain, and at the … Continue reading →

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Being Frank On City Branding

Posted on June 18, 2010 by whizbangideas

by Frank Scotti, Chief Idea Officer Have you heard? Paso Robles is “Authentic California.” Not sure exactly what this means. Is Paso home to a large Hispanic population from the days of the Mexican land grant, Rancho Paso de Robles? … Continue reading →

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On Outdoor Advertising…

Posted on April 15, 2010 by whizbangideas

Quick, name one good outdoor billboard that you have seen along the 101 in recent months. I bet that you can’t name more than one. Of course you are hard pressed to do so for a number of reasons, the … Continue reading →

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On The “Green” Movement

Posted on April 2, 2009 by whizbangideas

If I see one more business shamelessly exploiting the "green" movement, I'll kick myself in the head. Just this Sunday, I saw a full page ad for the Dell GO GREEN SALES EVENT, which, to my point, had nothing at … Continue reading →

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On Creativity…

Posted on February 11, 2009 by whizbangideas

In advertising and design, creativity is often the word used to distinguish oneself from others, a mark of talent and/or experience.  As a word that is thrown, is “creativity” losing its meaning? What defines creativity as it pertains to marketing … Continue reading →

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