Category Archives: Being Frank…

In advertising and design, creativity is often the word used to distinguish oneself from others, a mark of talent and/or experience.  As a word that is thrown, is “creativity” losing its meaning? What defines creativity as it pertains to marketing … Continue reading →

OK, a recession. A really bad one. No one is spending money. Especially on marketing and advertising. The smart businesses should continue to spend on marketing and advertising, with the right marketing and advertising messages. The businesses who should stop … Continue reading →

In the communication business, we try to anticipate all consumer reactions to a message. In cases where budget allows, a focus group is a great test, or is it? The other day, we held our own internal focus group. The … Continue reading →

How do you get ahead of the competition?  How do you increase sales? How do you broaden your market? In a word, innovate.  Easily said, not so easily done. In our business, it’s important that we can get to innovative … Continue reading →

In our business, it is important to think creatively, ask questions, challenge the norm and push beyond your comfort zone to be able to get to those Whizbang ideas. In doing so, we often go to very unexpected places, with … Continue reading →

Stupidity, ignorance and self-interest. There are those that will tell you that our downtown is vibrant, growing, beautiful, distinctive, alluring and a model for others to follow. Then there are the dozens of businesses that have closed their doors in … Continue reading →

As an art director, I have casted and photographed tons of models for advertising ads and commercials and probably looked at tens of thousands of head shots. I gotta tell you, there is one thing that really bugs me. Older … Continue reading →

It seems to me that when a marketing firm does not know what effective marketing is, or how to create it, they push PR as the necessary marketing tool instead. Even well planned PR must be born from a strategic … Continue reading →

I’m declaring that we have officially moved from the Information Age to the the Socialtainment Age. By this, I simply mean if you don’t yet have and share content on Facebook, The Village, College Slackers, Youtube, MySpace or any other … Continue reading →

In advertising and design, creativity is often the word used to distinguish oneself from others, a mark of talent and/or experience.  As a word that is thrown,  is “creativity” losing its meaning? What defines creativity as it pertains to marketing … Continue reading →