Category Archives: Creativity Countdown

Understanding Why She Buys

by Ellen Curtis, Creative Commander A few weeks ago, I attended the Natural Products Expo West show for our food and beverage division, Recipe. Along with getting a taste of the latest and greatest from the natural food industry, I … Continue reading

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Beating the Blogging Blues

by Ellen Curtis, Creative Commander O.k. you’ve decided to adopt blogging as a marketing strategy. That’s great. According to a study by Hubspot, companies that blog experience 55% more website visits. The problem for most people is keeping up with … Continue reading

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Learning Creative Tricks From A 4th Grader.

by Ellen Curtis, Creative Commander There are many creative tricks fourth graders employ, like stuffing their socks into the couch instead of the hamper, blaming the dog for missed homework and the perennial favorite, getting their younger sibling to do … Continue reading

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Keeping Creativity New When You Are Old.

by Ellen Curtis, Creative Commander My birthday is just around the corner and it got me thinking about getting older and being creative. This  will be my 25th year creating for this crazy fun business. (I started in this business … Continue reading

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Adding Christmas Lights to Your Creative.

by Ellen Curtis, Creative Commander I was admiring my Christmas tree at home the other night. It was so sparkling. The lights were shimmering and the glitter ornaments hanging from the tree branches worked like disco balls sending light out … Continue reading

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Making Creative Leaps Through Disciplined Chaos.

by Ellen Curtis, Creative Commander You know the saying “there is a method to his madness”? Well, that idea very much applies to the creative process. Yes, there is a process. Admittedly, to the linear minded the process looks more … Continue reading

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REMA Them A New One.

By Ellen Curtis, Creative Commander Anyone who knows me, knows there’s no grass growing under my feet. What keeps me going, is getting going. I think that is what drew me to this industry in the first place. Marketing is … Continue reading

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Spicing Up Your Marketing The Old Spice Way.

by Ellen Curtis, Creative Commander If you are in marketing and or breathing, there’s no way you haven’t heard about the massively pervasive and successful Old Spice advertising campaign. I’m sure there are millions of marketers doing as I am … Continue reading

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Creative Lessons From the Recession

By Ellen Curtis, Creative Commander So I was listening to talk radio (that’s what people in my age demographic do) and heard that the recession is over. At least, that’s what the economists are saying. While many businesses are still … Continue reading

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Getting Creative In A Recession

By Ellen Curtis, Creative Commander If times ever warranted putting the ol’ noggin into overdrive, this is it. At all the agencies that I ever worked at the common “Don’t outspend, out-think.” saying was tossed about liberally at client meetings. … Continue reading

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