SAN LUIS OBISPO, CA – Whizbang, a local marketing firm, was chosen to develop a marketing campaign for Shopatron, the leading provider of retail-integrated eCommerce.  Whizbang developed a marketing campaign to promote Shopatron’s latest upgrade, Shopatron 3.0.  The campaign utilizes the humorous illustrations of Randy Glasbergen, the daily comic known for The Better Half.

“We decided to use the comics because they bring more humanity to the very logistic and technology-based services that Shopatron provides.  The comics capture many business world short-comings that Shopatron solves,” said Frank Scotti, owner and creative director of Whizbang.

The comics address many customer experience problems such as poor customer service, slow and outdated technology and lack of innovation.  Shopatron solves these and more with Shopatron 3.0, which has streamlined their world-class customer experience and made their services even more user-friendly.

“We felt like the Glasbergen comics effectively expressed customer frustrations that we all have in the modern world. If we were going to tackle these frustrations head-on and produce a better customer experience, we would need to start by acknowledging these frustrations,” said Mark Grondin, Shopatron’s senior vice president of marketing.

Shopatron unveiled Shopatron 3.0 and the new campaign in January.  The campaign utilizes web, video and direct mail to promote the Shopatron upgrade.

“Shopatron had worked with Whizbang previously and had a great experience, so when we went out to look for a partner to work on this critical campaign, Whizbang was an obvious candidate. Ultimately, their depth of experience, creativity, responsiveness and flexibility made them the perfect choice for this work,” said Grondin.

For more information on Shopatron and to follow the campaign visit http://ecommerce.shopatron.com.

GROVER BEACH, Ca. – The City of Grover Beach has recently decided to revamp their image to increase awareness of the area and make Grover stand out as a unique destination on the Central Coast.

With the help from Whizbang, a full-service marketing firm, Grover Beach is working on new brand positioning, a new marketing plan, public relations, a logo and tagline, social media, and web presence.  Their new butterfly logo and tagline, “A great place to spread your wings,” symbolizes Grover as an untapped area of the Central Coast and the opportunities and potential for growth in the area.

“We hired a professional firm because the City Council and staff have limited experience with marketing this great community.  We needed a marketing firm to help us develop a plan and to find the most cost-effective way to tell the community, businesses and potential investors about all of the positive things happening in Grover Beach.  We needed a marketing firm with creative ideas and experience making those ideas a reality,” said Mayor John Shoals.

Frank Scotti and Ellen Curtis, co-owners of Whizbang, have worked in large national marketing firms before coming to the Central Coast.  They brought with them their experience in the hospitality industry, which includes work for The Ritz Carlton, The Four Seasons, and Radisson Hotels.  They also have experience in the tourism industry, including The City of El Segundo, Delta Airlines, Princess and Celebrity Cruises, the Mexico Tourism Board and the Bahamas Tourism Board.

“Tourism marketing encompasses so many aspects.  It is more personal because we are selling the full experience.  There is no product to fall back on.  Our job is to figure out how to give a taste of the whole experience to keep people coming back,” said Scotti.

Tourism is one of the Central Coast’s major industries.  With the down economy tourism has decreased, making it a challenge for any city to attract new visitors to bring in more revenue.  In addition to tourism, Grover Beach is working to make their city a popular destination for people to live and establish their businesses.

“Grover Beach has so much potential for greatness.  We are embracing a creative marketing approach for Grover that will raise brand awareness of all that Grover has to offer like its beaches, affordable living and friendly community,” said Ellen Curtis, co-owner of Whizbang.

Ladies and Gentleman, the new Whizbang website has been launched into cyberspace. Yeah! A special thanks go to the whole Whizbang crew  for completing this important mission. We would love to get your feedback and thoughts.

Ever get tired of the terrible man stink you whip out when you’re juggling chainsaws? Me neither. But unfortunately  a new study found that women don’t like man stink. Not to worry,
LavMANder was engineered specifically to kick man stink’s ass. LavMANder has been proven effective with the following activities:

• Lumberjacking
• Cheating at Poker
• Extreme weight lifting
• Boar hunting
• Beard growing
• Wrestling guys that aren’t your size
• Loving America

Promotional  Concepts needed a website that would reflect their personality and expertise, yet still have a local feel. After doing research on their competitors, Whizbang was able to create a website that would separate Promotional Concepts from the rest.

This full-page, color ad was published in Mother Earth Magazine to introduce Rosies Workwear for Women.