by Jessica Wynne, Communication Coordinator
Whizbang recently finished the SLO County Social Media Report on Hotels and Lodging. The report is the first of its kind and it covers valuable social media information on the county’s greatest tourism asset, hotels and lodging. The report covers the use of Facebook and Twitter and reveals which hospitality business has the largest number of followers, how local hospitality social media compares to national averages, and what city is the most popular on the county’s social media channels.
Whizbang previously released the first SLO County Social Media Report on Local Businesses as well as the first Central Coast Winery Marketing Report. The feedback from these previous reports, as well as Whizbang’s own curiosity lead to a growing interest in an industry that can benefit greatly from social media, the hospitality industry.
Whizbang began gathering data in March 2012 and recently complied findings into a white paper with graphs and visuals. The research represents all hospitality business including resorts, hotels, inns, hostels, motels, and bed and breakfast inns in San Luis Obispo County. The findings are a snapshot of social media usage among these properties, as the numbers are always changing. The results do, however, determine social media patterns in the industry that have lasting effects on county businesses.
The SLO County Social Media Report turned out to be very interesting. Whizbang found that the hotel with the highest number of tweets, by a significant margin, had the lowest number of followers. Whizbang also found that the hotel with the most followers had one of the fewest amount of tweets.
Whizbang is currently scheduled to speak with several groups about this report and present the in depth details of the report. If you are interested in having Frank Scotti, our Creative Director, present to your organization or group, or if you would like to purchase a copy of the complete report contact Jessica Wynne at (805) 594-1880 or via email at Jessica@whizbangideas.com.
