Tag Archives: Advertising

Being Frank On Their Experience

by Frank Scotti, Creative Director Too much advertising these days seems to be about the product or service and about the people who bring you these products or services. We used to believe that marketing to consumers was about creating … Continue reading

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10 marketing prognosticator’s predictions for 2012.

by Ellen Curtis, Creative Commander Have you noticed your email box, Facebook and Twitter feeds are full of predictions for 2012? Mine is.  If someone would have predicted 2011 would be the year of predictions they would have been spot … Continue reading

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Being Frank on You Versus the Consumer

by Frank Scotti, Chief Idea Officer Have you seen that ad with a big face of the trial attorney on it? I thought to myself, wow, that guy has really nice skin. But I don’t select an attorney based on … Continue reading

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Are You A Marketing Whiz?

Did you guess none of the above? Did you guess all of the above? Then you were right. Stop scratching your head. In media, it’s all about reaching your target audience. Don’t know what is a target audience? Your a … Continue reading

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