SLO Social Media Report 2011
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Tag Archives: frank scotti
On Best Global Brands 2011
Well, it’s out. Interbrand’s list of the 100 Best Global Brands of 2011. It’s been a tough year for brands, no doubt, with national protests, boycotts and lawsuits against these entities. But these 100 brands have continued to innovate, reinvent, … Continue reading
SLO County Hospitality Social Media Report
by Jessica Wynne, Communication Coordinator Whizbang recently finished the SLO County Social Media Report on Hotels and Lodging. The report is the first of its kind and it covers valuable social media information on the county’s greatest tourism asset, hotels … Continue reading
What is a brand?
by Frank Scotti, Creative Director Technically, a brand is a name, term, or symbol that differentiates a product or service from its competitors. But it is much more than that. It is the most important measure of your company’s success. A … Continue reading
Being Frank On Brand Promise
by Frank Scotti, Creative Director I read the newspaper last Sunday. That’s right, the real NEWSPAPER. I didn’t find much of interest, except for the ad that I am about to discuss. This ad is for independent living and reads, … Continue reading
Being Frank On Their Experience
by Frank Scotti, Creative Director Too much advertising these days seems to be about the product or service and about the people who bring you these products or services. We used to believe that marketing to consumers was about creating … Continue reading
Being Frank On Taking a Face-plant
by Frank Scotti, Creative Director It is becoming rare these days that a company will send you to their website. More and more we are being asked to visit them on Facebook. This is a good tactic if properly thought … Continue reading
On Personal Branding
by Frank Scotti, Chief Idea Officer Branding isn’t just for companies anymore. As we become hyperconnected to the other two billion people online, it is becoming harder and harder to grab and keep an audience. And isn’t that what … Continue reading
An Art Director’s Muse
I remember back in 1991, I went to work for BBDO in Los Angeles, under the creative direction of Steve Hayden, the writer/creator of the infamous 1984 Apple Computer spot. By this time, I had been working on an Apple … Continue reading
Being Frank on “i”
(This post was written one week before the passing of Steve Jobs) by Frank Scotti, Chief Idea Officer It may be a futile statement, but I’d like to be the first one to officially declare the “i” movement retired. I’m … Continue reading
Being Frank On Apps
I talk a lot about experiential marketing and the new socialtainment environment in which we live in today. I’ve also talked about the misuse of technology for technology sake. It’s time I point out the same for apps. As of … Continue reading