SLO Social Media Report 2011
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- Being Frank… (29)
- Cadet Chronicles (15)
- Creativity Countdown (18)
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Tag Archives: frank scotti
Being Frank On Their Experience
by Frank Scotti, Creative Director Too much advertising these days seems to be about the product or service and about the people who bring you these products or services. We used to believe that marketing to consumers was about creating … Continue reading
Being Frank On Taking a Face-plant
by Frank Scotti, Creative Director It is becoming rare these days that a company will send you to their website. More and more we are being asked to visit them on Facebook. This is a good tactic if properly thought … Continue reading
On Personal Branding
by Frank Scotti, Chief Idea Officer Branding isn’t just for companies anymore. As we become hyperconnected to the other two billion people online, it is becoming harder and harder to grab and keep an audience. And isn’t that what … Continue reading
An Art Director’s Muse
I remember back in 1991, I went to work for BBDO in Los Angeles, under the creative direction of Steve Hayden, the writer/creator of the infamous 1984 Apple Computer spot. By this time, I had been working on an Apple … Continue reading
Being Frank on “i”
(This post was written one week before the passing of Steve Jobs) by Frank Scotti, Chief Idea Officer It may be a futile statement, but I’d like to be the first one to officially declare the “i” movement retired. I’m … Continue reading
Being Frank On Apps
I talk a lot about experiential marketing and the new socialtainment environment in which we live in today. I’ve also talked about the misuse of technology for technology sake. It’s time I point out the same for apps. As of … Continue reading
Being Frank on You Versus the Consumer
by Frank Scotti, Chief Idea Officer Have you seen that ad with a big face of the trial attorney on it? I thought to myself, wow, that guy has really nice skin. But I don’t select an attorney based on … Continue reading
Whizbang cadet says “Let’s Get Weird”.
by Doug Swartz, Whizbang Cadet I don’t know if Frank knows this, but I tend to ease drop on a lot of his conversations. Sometimes you can’t avoid hearing what he has to say (he yells here and there), other … Continue reading
Being Frank on Entrepreneurs
In case you haven’t taken advantage of your unemployment time off and read the business pubs and news networks, they are all running articles about the new state of entrepreneurship. Fox News recently reported that the recession has taught our … Continue reading