Tag Archives: frank scotti

Being Frank on Acronyms

By Frank Scotti, Chief Idea Officer Going through the naming process of a new venture? May I suggest before you decide on a winner, you to take a look at what acronyms (or initialisms) the words you choose might create? … Continue reading

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Local Marketing Firm Creates Campaign for eCommerce Giant

by Christine Gorney, Assistant Communications Engineer SAN LUIS OBISPO, CA – Whizbang, a local marketing firm, was chosen to develop a marketing campaign for Shopatron, the leading provider of retail-integrated eCommerce.  Whizbang developed a marketing campaign to promote Shopatron’s latest … Continue reading

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Being Frank On Social Media 4.0

by Frank Scotti, Chief Idea Officer Now that everyone has a LinkedIn profile and Facebook page, or at least has visited or heard of them, we are once again looking to the future. What’s next for social media? Here are … Continue reading

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On Being Where the Puck is Going

By Frank Scotti, Chief Idea Officer Now that football is over, I can pay a little more attention to hockey.  Wayne Gretzky once said, “Skate where the puck is going, not where it has been.” I’ve been reading the book … Continue reading

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Being Frank on Taking Risks

by Frank Scotti, Chief Idea Officer We, at Whizbang, are known for taking risks that lead to greater rewards.  And as we know, risks sometimes lead to mistakes and failure. I’ll be the first one to tell you that making … Continue reading

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Local Marketing Firm Brings National Experience to Grover Beach

by Christine Gorney, Communications Specialist GROVER BEACH, Ca. – The City of Grover Beach has recently decided to revamp their image to increase awareness of the area and make Grover stand out as a unique destination on the Central Coast. … Continue reading

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Being Frank On Listening

by Frank Scotti, Chief Idea Officer I have learned a lot about the importance of listening lately. For example, I’m always so eager to tell my kids what to do every day after school (force of habit) that I never … Continue reading

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Being Frank On User Experience.

by Frank Scotti, Chief Idea Officer User Experience. What is it? What does it mean? A website’s success hinges on one thing…how the user perceives it. The user experience. Do I understand where I am? Do I like what I … Continue reading

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On Being an Expert

by Frank Scotti, Chief Idea Officer It’s pathetic that people with little or no actual helpful knowledge or beneficial experience in their field will label themselves an “expert,” with the sole intention of personal and financial gain, and at the … Continue reading

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On Unicorns and Rainbows

by Frank Scotti You know when you are really depressed, upset, or just feel beaten up and worn out, and all you want to do is hide your head under the pillow and hope all the bad stuff goes away. … Continue reading

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