Tag Archives: San Luis Obispo marketing. San Luis Obispo advertising

Getting To The Big Idea Through Improv.

by Ellen Curtis, Creative Commander Today, more than ever, businesses must innovate or be left behind.  But coming up with breakthrough ideas don’t naturally come or are fostered in many company cultures.  Even at big advertising companies, creativity can get … Continue reading

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Learning Creative Tricks From A 4th Grader.

by Ellen Curtis, Creative Commander There are many creative tricks fourth graders employ, like stuffing their socks into the couch instead of the hamper, blaming the dog for missed homework and the perennial favorite, getting their younger sibling to do … Continue reading

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You Want To Be Creative? Then You Got To Be Off.

by Ellen Curtis, Creative Commander Use to be, creativity in marketing was the domain of the creative department of ad agencies. (Think Don Draper of Mad Men.) Today, with the economy demanding everyone to be more innovative and social media … Continue reading

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REMA Them A New One.

By Ellen Curtis, Creative Commander Anyone who knows me, knows there’s no grass growing under my feet. What keeps me going, is getting going. I think that is what drew me to this industry in the first place. Marketing is … Continue reading

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Being Frank On City Branding

by Frank Scotti, Chief Idea Officer Have you heard? Paso Robles is “Authentic California.” Not sure exactly what this means. Is Paso home to a large Hispanic population from the days of the Mexican land grant, Rancho Paso de Robles? … Continue reading

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