Making connections in the social networking world is pretty much the most important part of it. It’s also important to know how to go about making friends on all the different social media sites such as Facebook, Twitter and Linked-In and as you may imagine, they are all completely different strategies. This week we’re going to focus on Facebook.

1. Right off the bat it’s important to know that you should never set up a “personal” Facebook profile for a business. It’s not only a violation of the Facebook terms of service but Facebook will be able bring your profile down at any time.

2. Once your fan page is up and running (full of posts, pictures, and interesting material) go through your friends list and invite the ones that are relevant to your business. Don’t spam all your friends! Remember, “quality over quantity”.

3. Once your friends start “liking” your fan page you will organically start gaining more followers because the action of them liking your fan page will show up in the newsfeeds of the friends that joined and so forth.

4. Once you feel like your organic following has slowed down a considerable amount you will need to recruit 2 or 3 other friends to invite their friends to “like” your fan page. In case you were unaware of this fact, you are only allowed to invite the people in your friends list to “like” fan pages. By asking friends to add their friends you will be spreading your net wide.

5. If you feel you need to gain more fans than what you’ve been receiving doing steps 1-4, you can always take out a Facebook ad which will appear in the pages of people in your target market!

Once you have gained a healthy amount of fans remember to post regularly as your posts will multiply by the number of fans that you have which will create the Facebook presence that you want. For example, if you have 600 fans and you post 6 times a month, you will appear in 3600 newsfeeds a month. Look for my next post when I’ll be covering Twitter!