I remember back in 1991, I went to work for BBDO in Los Angeles, under the creative direction of Steve Hayden, the writer/creator of the infamous 1984 Apple Computer spot. By this time, I had been working on an Apple computer for seven years and was ecstatic to be working for the agency creating the current Apple advertising.
Then, in 1994, I went to work at the ad agency that created all of the ads for IBM. There was talk of switching the creative department, all 1,500 of us, to IBM PCs. There was also more than talk of a total creative department revolt. By this time, the Apple had made its indelible mark on creatives worldwide, and we would not, could not give them up for anything.
Throughout the years, Apple continued to deliver tools that enabled us to create more, faster. Our artwork looked better. Research got easier. Ideas seemed to come to us faster. Gadgets became hipper, and so did we. We all bought and sold Apple shares for $8, $16 and $24 a share, and made money with every buy and sell order. Life was good with more of the same until October 5, 2011. Our visionary leader, Steve Jobs, leaves us for a better place. He was one of us. But bigger. Much bigger.
One way we are coping with our loss is to memorialize Steve Jobs with tribute ads, created on our Macs of course. Below are a few of the ads we created paying tribute to the man behind the products that have added so many cool experiences to our lives. We hope they help you feel better, too.
Whizbang Ideas with Impact