Solarponics is the oldest continually operating solar provider in California. After 30 years of various marketing campaigns, their brand was in need of revitalization. In addition to the brand losing its luster, Solarponics faced increased competition as well as the economic realities of the Great Recession. Whizbang completely repositioned and re-energized the Solarponics brand. We took an integrated approach and developed a new tagline, sales materials, website, advertising campaign, direct mail effort as well as social media and public relations programs. Within four months, Solarponics met their six-month sales goal. By the end of the year, Solarponics was the number one seller of solar electric systems on the Central Coast.