Festival of Children is a free, thirty-day event that showcases over 50 children's charities at South Coast Plaza in Orange County. Whizbang has worked with this non-profit foundation for over 6 years. The challenge was to come up with a campaign idea that would have longevity, saving the organization time and money from creating a new campaign every year. Yet the idea would have to remain fresh - attracting new visitors as well as returning ones. Whizbang created the Festival of Children kids advertising campaign. In 2009, over one million people attended the event - holding steady, even in a downturn economy.