Rosies Workwear is a line of women's overall and coveralls with "can do" spirit. After many starts and stops, Rosies was looking for a new business model that would generate more consistent growth. Whizbang developed a new plan of attack that abandoned the wholesaler/retailer model and embraced the online direct sales one. Taking a grass roots approach, we created a new logo and website, which included a blog. We used social media, offline and online advertising and SEO to build awareness and drive traffic to the website. After one year, Rosies has built a loyal following. The website has won several consumer awards. And Rosies is enjoying a steady rate of increased sales.